The Place Firenze

Located in the heart of the city, THE PLACE Firenze is an exceptional haven, more like a sophisticated Home than a hotel, facing Santa Maria Novella Square and its homonymous Basilica that is adorned by glorious and swirling Alberti façade.

Redone under local architect Luigi Fragola in 2021, THE PLACE reflects clean, contemporary aesthetic with added pops of color that can be found in the accessories made by local artisans and artists. The unique concept, the attention to details and the sartorial hospitality approach makes it the ideal place for curious travelers.

THE PLACE counts 20 unique rooms and suites that are spread over four floors, ranging from the compact-but cocooning Superiors to the spacious Santa Maria Novella Master Suites with magnificent views over the square.

The knowledgeable Concierge team can cater for all travel requests and suggest truly bespoke and extraordinary experiences to make each stay unique and memorable.

The Kitchen and The Bar are elegant, yet informal all-day dining venues, where one can stop by for a delicious lunch, take tea in the afternoon, or enjoy a sunset aperitif followed by a delightful dinner, either on the al fresco The Terrace or in the refined space and lounges inside, sampling dishes of sincere and genuine cuisine, prepared with the best ingredients selected exclusively from Tuscan artisanal products.

Both, discreetly secluded and open to the life of the city, THE PLACE Firenze is like a cool private members’ club which attracts a cross range of society, from businessmen to ineffable beauties, glamorous international stars and elegantly dressed local ladies. Private dinner parties and working lunches can be accommodated, as well as special birthday celebrations and anniversaries, all in the hotel’s magical “townhouse” atmosphere.